TELECOM BUSINESS STRATEGIC MANAGEMENT

Cesim Connect, a Telecom Operator management simulation where teams manage mobile, broadband and entertainment services for residential customers and communications and IT services for corporate customers. It also includes decisions regarding network infrastructure development and finance.

This business simulation has been developed by the world's leading experts in the field of learning through action products - CESIM OY of Finland.

FOCUS

Telecom industry, business skills for telecom, strategic management, finance.

TARGET AUDIENCE

Management and workforce of mobile operators and telecommunication companies. Personnel development programmes and cadre reserve in telecom business.

BUSINESS CASE

Teams manage a telecom operator that provides telecom and entertainment services for residential customers and telecom and IT services for corporate customers. The company is currently placed in a situation where the expansion of the 4G network is a key decision. In addition, teams need to carry forward the company's recent entry to the entertainment services.

PARTICIPANT TASKS

Pricing, promotion, channel management, entertainment service strategy, human resources, network infrastructure development, and finance are among the decision areas that the participants must consider. In addition, the teams will make decisions about various different events that influence the success of their companies for the whole duration of the simulation.

KEY DEVELOPMENT AREAS

Cesim Connect helps the participants to comprehend the relationships between the different telecom operator functions and develops their telecom-related business acumen. The simulation improves the participants' decision-making skills familiarizing them with the whole decision-making environment for a telecommunications operator; including mobile, fixed broadband, entertainment, and IT services, channel management, network infrastructure development, and finance. During the rounds the participants must plan how they prepare for shifting consumer preferences and new network technologies, they experience how variations in competitive intensity influences their profitability, and how they should nurture shareholder returns even with zero or negative growth.

KEY SUCCESS FACTORS

The teams success is measured by their ability to generate shareholder returns. The returns are dependent on how the teams are able to run the operations, how well they manage to maneuvre the company through changes in the external environment and competitive forces, and how successful they are in their decisions regarding capital structure and profit redistribution.

EXPECTED ACHIEVEMENTS

Participants develop capabilities in formulating, implementing, and adapting business strategies in a dynamic competitive environment. In addition, they will enhance their fact-based decision-making skills and improve their financial knowledge through linking operational decisions to cash flows and bottom line performance. The simulation exercise also gives practical experiences in team-work and problem solving and excites competitive spirits in a dynamically evolving marketplace.

DURATION

2 training days

AVAILABLE LANGUAGES

Russian, English