GENERAL BUSINESS MANAGEMENT

Cesim SimFirm is a product based business simulation that integrates the functional areas of production, marketing and logistics.

This business simulation has been developed by the world's leading experts in the field of learning through action products - CESIM OY of Finland.

WATCH THE INTRODUCTORY VIDEO

FOCUS

Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning.

TARGET AUDIENCE

Top management, senior management, regional managers, КАМs of large networks and distributors, cadre reserve, special tasks executives, in-house corporate universities.

PARTICIPANT TASKS

The task for the teams is to manage the sales and operations of an international business company. Key success factors include accurate forecasting and planning, analytical approach to decision-making, and good teamwork. Teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations.

KEY DEVELOPMENT AREAS

The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting. In addition, it links the organisation to the wider context of business world and stakeholders.

EXPECTED ACHIEVEMENTS

As a result of playing Cesim SimFirm the participants will improve their understanding of operating a company from a top management perspective and develop market- and value-driven approach to decision-making. They will improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions. Participants will also learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment. Finally, SimFirm will enhance fact-based analytical decision making by linking the decisions to cash flows and bottom line performance.

DURATION

2 training days

AVAILABLE LANGUAGES

Russian, English