• PHARMACEUTICAL BUSINESS STRATEGIC MANAGEMENT

PHARMACEUTICAL BUSINESS STRATEGIC MANAGEMENT

­Cesim SimFirm Pharma has been designed to improve the understanding and knowledge of the complexity of pharmaceutical business global operations in a dynamic, competitive environment.

This business simulation has been developed by the world's leading experts in the field of learning through action products - CESIM OY of Finland.

WATCH THE INTRODUCTORY VIDEO

FOCUS

Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning.

TARGET AUDIENCE

Top management, senior management, regional managers, Key Account Managers (КАМs), cadre reserve, special tasks executives, in-house corporate universities. This business simulation is an ideal solution for trainings in the format of cycle meetings.

PARTICIPANT TASKS

The task for the teams is to manage the sales and operations of an international pharmaceutical company. The teams are put in control over the production and distribution of several products in 3 geographical markets. Key success factors include accurate forecasting and planning, analytical approach to decision-making, and good teamwork. Teams will develop and execute strategies for their simulated pharmaceutical company operating in different markets with specific customer behavior, cost structures, and economic conditions.

KEY DEVELOPMENT AREAS

The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting. In addition, it links the organisation to the wider context of business world and stakeholders.

EXPECTED ACHIEVEMENTS

As a result of playing Cesim SimFirm Pharma the participants will improve their understanding of operating a company from a top management perspective and develop market- and value-driven approach to decision-making. They will improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions. Participants will also learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment. Finally, SimFirm Pharma will enhance fact-based analytical decision making by linking the decisions to cash flows and bottom line performance.

DURATION

2 training days

AVAILABLE LANGUAGES

Russian, English

Featured below are our Customers who have enjoyed a successful experience with Cesim SimFirm Pharma business simulation: