GLOBAL CHALLENGE

Cesim Global Challenge, an international business and strategy simulation has been designed to improve the understanding and knowledge of the complexity of global business operations in a dynamic, competitive environment.

This business simulation has been developed by the world's leading experts in the field of learning through action products - CESIM OY of Finland.

WATCH THE INTRODUCTORY VIDEO

FOCUS

Strategic management, international business, business policy.

TARGET AUDIENCE

Top management, senior management, regional managers, cadre reserve, in-house universities, executive MBA programs.

PARTICIPANT TASKS

The task for the teams is to manage a global mobile telecommunications company through technological and market evolution. Learners will develop and execute strategies for their simulated company operating in the USA, Asia, and Europe.

KEY DEVELOPMENT AREAS

Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.

KEY SUCCESS FACTORS

Success is measured and compared by both operational and financial key indicators, including market share, net profit, return on capital, return on equity, earnings per share, capacity utilization rate and production scrap rate. The ultimate indicator in the simulation is the return to the shareholders, which consolidates all the key success factors into one measurable criterion that can be used to compare the performance of each team.

EXPECTED ACIEVEMENTS

Better understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines both individually and collectively. Good sense of the interaction between the different parts of the business and the financial implications of the various strategic and operational decisions. Invaluable experiences in teamwork and problem solving.

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